Month: April 2012

New Name – Same Great Service

We have changed our name from GreenLight Mortgage to Blue Stripe Mortgage!

You may be asking yourself, why in the world would we choose to change our name? Well, to be honest with you, we did not envision changing our name until we received a letter in the mail two weeks ago. Over the last two weeks we have been educated as to the meaning of the term “Service Mark’. It turns out that the name “GreenLight” had been “Service Marked” nationally several years ago in the category of Mortgage/Financial Services. Therefore, we had no choice but to change the name of our company.

Your next question may be how did Meredith and Jeff come up with the name Blue Stripe Mortgage? After finding out that we absolutely had to change our name and after the initial shock wore off, we quickly started working on the perfect name. We asked friends, family and business partners for suggestions, scoured through the thesaurus as well as Latin and Greek dictionary’s, we did exhaustive web searches and read books on finding the perfect name for your company. Each time that we thought we had a terrific name to reflect who we are as a mortgage company and what we stand for, we quickly learned that the name was already taken. Finally one day last week we hopped in the car and drove around downtown Portland looking for inspiration and knowing the perfect name for our company was out there. We read every sign we could find, from store fronts to license plates. After an hour of rattling off countless names, we once again headed for home, still in search of our new company name. While sitting at a stop light on Middle Street, someone walked in front of our car in the crosswalk and they were wearing a beautiful blue stripe shirt. I looked at Meredith and said “how about, Blue Stripe Mortgage”.  Meredith looked at me and said, “I love it”, and the rest is history.

On the ride home we realized that instead of finding a name that reflects who we are, why not pick a name that we love and over time, that name will become synonymous with all the great things we stand for. At Blue Stripe Mortgage we pride ourselves on continuing to offer the same great service that you have come to expect from us. At Blue Stripe Mortgage we are truly your local, small town mortgage resource with access to large national lenders.

Here is our updated contact information:

Name: Blue Stripe Mortgage

Web: www.BlueStripeMortgage.com

Email: Jeff@BlueStripeMortgage.com

Email: Meredith@BlueStripeMortgage.com

Our phone numbers and address are the same, and have not changed.

So please help us pass the word that Blue Stripe Mortgage is our new name and we are here, as always, to help answer all of your mortgage related questions. Please feel free to call or write if we can be of service to you or someone you know.

Thank You,

Jeff

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